Hey,

Congratulations on making it
to the first day of the Inner
Game Challenge!

In the next 7 days everything
you THINK you know about
attracting women .. well,
CHALLENGED.

You will receive 7 lessons -
one per day.

In these lessons we will focus
not so much on ‘getting laid’ or
picking up women..

But on helping you become
a real man who doesn’t need to
think about those things at all.

You’ll find that once you get
your inner game sorted, the
‘picking up girls’ part will take
care of itself.

FIRST THINGS FIRST

If you haven’t yet downloaded
your copy of Seduction
Community Sucks…

(Which exposes some of the most
dangerous seduction community
myths),

…you should do it before you
begin the Challenge. You can
get it right now by clicking
this link:

Seduction Community Sucks Book

The book is STEP 1 of your
inner game transformation.

And the journey we will go on
together over the next 7 says will
be STEP 2.

So, onwards!

DO YOU NEED TO LEARN “GAME”?

Dating “Guru’s” have been
telling you that you need to
buy their products…

They have been telling you
that it takes years to internalise
their methods…

That you need to approach
hundreds and hundreds of
women before you internalise
everything you need to know
about seduction…

…Just so you can get the success
with women that you want.

I’M ABOUT TO CHALLENGE ALL OF THAT

Better still, I’ll give you the tools
which will let you literally throw
out the rulebook.

And give you the answers that
you seek, in fraction of the time.

First, I’m going to expand on one
of the key concepts from
Seduction Community Sucks:

BE A CUSTOMER, NOT A SALESMAN.

So, we’re about to begin. If you
have read Seduction Community
Sucks, let’s get movin’.

THE SOURCE OF ALL YOUR NEEDINESS

There is one overriding key
element to this concept of “being
a customer” – and that is relentless
pursuit of YOUR desires.

Yes, I know this is a really
ambiguous concept, so
before we get into any of
the really fun stuff, I’m
going to break this down
a bit for you.

First of all, in order for you
to pursue your desires,
you need to know what they are.

SO, WHAT DO YOU WANT?

Yeah, it’s a pretty simple question…

Try this. Imagine something
that you think you REALLY want.

There is no right or wrong answer
here.

If you want a Porsche, great. If
you want a super-hot girlfriend
who looks great in a mini-skirt,
great.

Notice what the object of your
desire looks like. How it feels when
you interact with it (or with her?)

NOTICE *EVERY* DETAIL IN THE SCENARIO

Then I want you to notice
how you feel when you have
this object of your desire.

What sensations do you feel in
your body?

Now, try it again with another
item.

And again.

HAVE YOU NOTICED A PATTERN?

The point I’m hopefully making
to you is that behind every object
of your desire is a deeper,
underlying core.

More specifically, the objects
you’re chasing are important
to you because of how you think
you’re going to feel when you get
them.

You’re not chasing the object.

YOU’RE CHASING THE FEELING.

The feeling you think the object
is going to give to you.

What label would you give that
feeling?

- Fulfillment?
- Joy?
- Contentment?
- Being worthy?

Aristotle chose the word “happiness”.

He stated that happiness was
the pursuit of life…

Because everything we do
and seek is designed to help
us achieve this sensation.

HE WAS PRETTY SWITCHED ON, EH?

I tend to use a different word,
but the word itself doesn’t really
matter – as long as it means
something to you.

So, now you know that being
a customer is about the relentless
pursuit of happiness.

But the inevitable question is:

HOW DO YOU GET THERE?

This is where they guys in the
psychology world step in.

The Positive Psychology movement
has been around for about 15
years now.

And has been gaining momentum
ever since it started.

One of the biggest breakthroughs
they’ve had has been into the
research of happiness.

They’ve identified three very
different kinds of happiness.

Each one of these different types
provides you with a very different
feeling.

But also a very different set
of issues and barriers to overcome.

So, if you want to learn how to
pursue this desire of yours
and never have to learn ‘GAME’
again, then it’s very important
you understand what I’m about
to tell you.

THE 3 DIFFERENT TYPES OF HAPPINESS
ARE:

- PLEASURE

- ENGAGEMENT

- MEANING

PLEASURE is the type of happiness
you feel by getting an object or
outcome you desire…

It might be food. It might be
drugs. It might be winning a
race. It might be the accolades
of your peers.

The key defining characteristic
is that this kind of happiness
is a product of something external
bringing a positive chemical rush
to your world.

ENGAGEMENT is the type of
happiness you feel from
performing an action.

Not from the rewards you
get from performing the action-

But from performing the action
itself. In other words -

THE REWARD IS INTRINSIC

It’s the feeling you get when
you’re in state.

When the same feeling you
get when you’re in the zone.

And the actions and movements
are rewarding in themselves -

REGARDLESS OF THE OUTCOME

The key defining characteristic
is that this is an internally
generated feeling produced
by doing something you desire.

And last, but not least, MEANING
is the kind of happiness you
experience from making a
difference to the world.

Now, I need to make a clear
separation here between the
feeling you get from people
recognising that you’re making
a difference…

And the feeling you get from
making a difference.

If you’re just making a difference
so that people will recognise
your efforts, then you’re
experiencing PLEASURE, as…

IT’S AN EXTERNALLY DEPENDENT SENSATION

But, if you’re making a
difference because you love
helping others, then the reward
comes from the action itself…

Regardless of whether or not
others approve of it.

And therefore, it’s an internally
generated sensation.

This is really important to understand
because the happiness that you
choose to pursue dictates how
positive you feel about your life
and the obstacles you face.

It dictates how much “GAME”
you have to learn.

And how much “GAME” is
just going to be an automatic
by-product of they way you
go about your life.

The path to happiness that
most people in today’s society
are choosing is PLEASURE.

AND *ONLY* PLEASURE

It’s really not surprising given
the amount of advertising that
we’re subjected to.

Every time you switch on the
TV, there’s a new product or
commercial telling you how
their external solution is the
key to being happy.

But I want you to think about
the impact that this has on your
life…

AND ON MEETING WOMEN

If you’re relying on external
objects and outcomes to make
you happy, how stable do you
think your happiness is going
to be?

Maybe sometimes, when you
get what you want.

But what about times when
you don’t?

Using pleasure as your sole source
of happiness is an endless
roller-coaster-

And that’s if you can get on the
upside at all..

AND THINK ABOUT MEETING NEW WOMEN

If you’re reliant on external
items to make you happy, how
do you think you’re going to
view women?

How needy do you think you’re
going to be around women?

How difficult is it going to be
to come up with things to say?

How worried are you going to be
when she’s not interested?

How easy is it going to be to be
a customer?

But what if your happiness
wasn’t reliant on external
objects?

What if you choose to find
happiness in the ACTIONS you
took, instead of the outcomes?

How stable to you think your
happiness would be?

How much easier do you think
it would be to be a customer?

And now think about this in
terms of meeting women.

If you’re able to experience
happiness through the simple
actions you take, how do you think
you’re going to view women?

Are you going to be reliant on
them to make you happy?

Or are you going to see them
more as an person to share
your happiness with?

How needy do you think
you’re going to be around women?

How difficult is it going to be to
come up with things to say?

How worried are you going to
be when she’s not interested?

Now, I’m not saying you have
to stop finding happiness in
PLEASURE…

What I’m saying is that if you
can find happiness in
engagement as well, most
of your worries about being
needy, supplicating, low value,
not leading her enough,
disappear.

But what if those actions you
took also helped people improve
their quality of life?

What if your actions also helped
make the world a better place?

How about if your life was filled
with MEANING?

How stable do you think your
sense of happiness would be?

How often do you think you’d
feel valued, loved, and worthwhile?

Do you think you’d need to
worry about EXTERNAL VALIDATION?

The question of external validation
when you live a life of MEANING
becomes largely irrelevant.

It’s irrelevant because you TRULY
don’t need anything outside yourself
to make you complete.

You might WANT it. You DESIRE it.
You might pursue it. But you don’t
NEED it.

BIG DIFFERENCE.

It’s the difference between pursuing
a woman from a place of strength
and being clingy.

If you’re able to experience
happiness – not only through
sensory pleasure – but through
the actions you take and through
the knowledge that you’re making
a difference to the world…

How do you think you’re going to
view women?

Are you going to view them as
a stepping stone to you getting
what you want?

Or are you going to view them
as someone to share your love
of life with?

How much trouble do you think
you’re going to have in coming
up with things to say?

How needy do you think you’re
going to be around women?

How worried are you going to
be when shes not interested in
you?

Will you feel the need to counter
her resistance with a clever line
you learned from some dating
guru on the internet?

Or will you just shrug it off with a
smile, in the most Alpha, non-
attached to the outcome way
possible?

Research into long term
happiness has shown that
of these three, PLEASURE
contributes LEAST to long term
happiness…

And only makes any difference
at all when you have ENGAGEMENT
and MEANING to support it.

So, throughout the rest of
this program, when I say
‘be a customer and relentlessly
follow your desires’ I want you
to stop for a minute and choose.

Are you going to choose to
try and find happiness
through getting it from outside?

Or are you going to choose
to generate it from within?

Are you going to choose to
try and rely on the external
environment…

(which you have
no control over)…

… to bring you what you want?

Or are you going to give
yourself what you’ve been
looking for, all along,
regardless of what’s going
on outside you?

Are you going to be a
salesman, trying desperately
to sell yourself so that people
will give you your happiness
in return?

Or are you going to be a
customer, creating your
own unique product and
allowing people to come and
bid on it?

Tomorrow we’re gong to look
at how this principle of pursuing
your desires can help you
overcome the first step in starting
a conversation with a beautiful
woman – opening.

LoGun